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June 2009

Cover Story | iPhone App Icons

By Ron Romanik

The iPhone App Store is a unique retail environment where the app icon "package" can make or break the potential downloader's first and last moment of truth.

 

 

 

 

HP

 

Front Panel | Green Options

By Marianne Klimchuk

Why should "eco" be represented by just one color when nature is resplendent with so many beautiful hues?

Designer's Corner | Bridging Gaps

By Milana Kosovac

What insights can guide a client working with a creative team to optimize this their relationship with creatives?

Workflow | Mobile Marketing

By Noel Jeffrey

Mobile devices are taking packaging interactivity to another level as codes and symbols make connections for users.

Retail Focus | Private Label

Part 2 of 4 | Q&A with Bruce Drinkwater

Studying the successes and failures of UK private label giants can help U.S. retailers avoid branding mistakes.

Business | Inspirational Positioning

By Terry Barber

As today's brands and companies attempt to differentiate themselves, more and more will attempt to be truly inspiring brands.

Sustainability Update

By Wendy Jedlicka, CPP

In an updated study, TerraChoice has added a seventh greenwashing sin: The Sin of Worshipping False Labels.

Wow! What a Package

By Lynn Dornblaser

These two "two-fer" packages offer another level of functionality with an add-on packaging component.

Spotlights

Food & Beverage: solixir Herbal Beverage
Food & Beverage: Sunsweet Naturals
Food & Beverage: Silver Hill Bread

Departments

Editor's Letter
Pack Expo Countdown
Design Rewind

 

McLean

May 2009

Cover Story | Arbonne FC5

By Ron Romanik

The FC5 line from Arbonne features "fresh cell" technology using real fruit extracts. Arbonne listened to its sales "consultants" when developing the line of 14 products in a short 14 weeks.

 

 

 

Front Panel | Distinctive Waters

By Bill Wynkoop

The higher-end bottled water category continues to delight and surprise with daring and enticing design.

Designer's Corner | Authentic Recipes

By Andy Gutowski

Today's food brands must appeal more the growing demographic of "Foodies" driving some categories.

Retail Focus | Category Exploration

By Leslie Singer

The International Home + Housewares Show led to discoveries surprisingly good and surprisingly disappointing.

Workflow | PDF Tools

By Noel Jeffrey

The use of the versatile file format and related software tools is increasing comping and approvals at CPGs.

Retail Focus | Private Label Trend

Q&A with Tom Hill

The rapid expansion of retailers' store brands has led to sophisticated strategies of "target matching."

Makeover Challenge | 2009 Edition

The 6th annual Challenge begins with profiles of the four participating design firms that will compete.

Workflow | Semantic Searching

By Joe Buzzanga

Searching the Internet for packaging solutions can be daunting, so an effective, efficient search can be invaluable.

Sustainability Update | TV Stand

By Wendy Jedlicka, CPP, and Tom Ballhatchet

A shipping box for a flat screen TV lets you wheel it into your home, and then turns into a functional TV stand.

Awards | Hispack Líderpack 2008

The Líderpack Awards, in Spain, is organized annually by the Hispack Show and the Graphispack Association.

Wow! What a Package

By Lynn Dornblaser

This version of the Splenda sweetener is not in a granular form, as is customary, but rather in a liquid form.

Spotlights

Personal Care: Almay Pure Blends
Personal Care: Vivo Natural Soaps

Departments

Editor's Letter
Design Rewind


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