Issue: April 2008
by Ron Romanik The Campbell's Soup Co. is in the midst of a far-reaching low-sodium campaign using proprietary sea salt. As part of the transition, the company is rebranding two separate lines under the new soup titles of Select Harvest and V8. [more ]
by David P. Badanes, Esq. and Edward M. Weisz, Esq. How a product looks or how it's packaged can be protected under "trade dress" laws that discourage or prohibit copycat products and packages.
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by Ted Mininni It's getting increasingly difficult to get and keep customers' attention at retail, but thinking about how a package can be "sticky" might help.
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by Mary Zalla
The managing director of Landor argues that very few companies and brands are truly leveraging the full, business-building power of breakthrough design. [more ]
by Noel Jeffrey CTP machines and the automated workflow that goes with them offer benefits worth knowing about, such as higher quality reproduction of complex design.
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by James Krouse Microwave technologies and package design are trying to fulfill the demands of consumers who want speed, convenience, health, and high quality.
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by Jerry W. Thomas The second installment of this two-part article focuses on the process of fine-tuning package designs and the dangers with established brands.
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by Ron Romanik New photographic printing technologies, new color options, and new functionality in metal cans offer package designers more branding latitude.
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by Dennis Salazar How green is green enough?...and how committed does a company have to be in terms of dollars and cents to be a good eco-citizen?
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by Lynn Dornblaser The first thoughts about sustainability are usually about recyclability and reusability, but one chocolate company is moving their message up front.
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Spotlights:
Food & Beverage: James Skinner Baking Roulade
Technology: Pliant GlideFast Films
Departments
Editor's Letter Packaging Summit Preview drupa Preview
by Leslie Tucker Meet the challenge of brand restaging by promoting small "i" innovations that pack the punch of Big "I" innovations.
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by Noel Jeffrey Continued developments in film manufacturing, chemistry, and inks allow brand owners to reach for new possibilities for visualizing appeal.
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By Jerry W. Thomas
Finding the right blend of marketing and research begins with recognizing the pitfalls found in the different research methodologies. [more ]
by Simon Gainey Creating effective design hierarchies on the front panels of OTC products can relieve the pain of shoppers looking for fast relief.
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by R. Craig Curran The California Board of Pharmacy is moving to mandate item-level serialization tagging of all prescription drugs entering the state.
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by Jacqueline DeLise Successful retail environments of the coming years may be ones that transition from a commodity provider to an experiential destination.
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by Wendy Jedlicka The Federal Trade Commission is revisiting their policies on Environmental Marketing Claims—and not a moment too soon.
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by Lynn Dornblaser Cosmetics companies are experimenting with new functionality and customize-ability in makeup foundation packages.
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Spotlights:
Food & Beverage: Veggie Patch
Food & Beverage: Whitney's Coffee and Tea
In the News
Miloby Ideasystem Creates Reusable Box for Charlex
New Label Solves Headache of Minimal OTC Shelf Space
RELEEV Treatment Switches Packaging for Theft Relief
Departments
Editor's Letter drupa Preview Luxe Pack Preview
