Study shows package design plays a vital role in consumer perception and shelf impact.
Can this quirky approach to vegetable packaging spice up consumers’ perceptions of a product category?
Letting shoppers make your product their own can help your brand shine.
Package Design magazine Editor-in-Chief, Linda Casey discusses the influence technology has on purchasing power and the packaging industry.
Annual sustainability issue unveils surprises.
Keeping an eye on a package’s end-of-life options can help brands win fans.
Educational-and-exhibition format delivers standing-room-only crowds at the largest Pack Expo Las Vegas ever.
Voters in the 10th annual Makeover Challenge decide modern update for supplement brand is a natural.