The New Jersey Packaging Executives Club (NJPEC) is pleased to announced its Innovations Forum Keynote Speaker will be Mark William Zabrowsky, Principal, Z-Mark Concepts, Inc., a new product innovation and marketing consultant, and author of “Searching Outside The White Box For New Product Innovation.” Innovations 2017 will take place on March 23, 2017, at The Manor in West Orange, NJ stating at 6:00 p.m.
“History is filled with examples of where game changing disruptive new products produced great rewards in revenue and market position. How can you and your company do it? To stay ahead of competition you need to stay ahead of them in your new product development (NPD) idea search methods. What we can learn from historical innovations provides a clue to doing just that,” says Mark Williams Zabrowsky, Principal, Z-Mark Concepts, Inc.
In his NJPEC Innovations address, Zabrowsky will present a highly entertaining and engaging review of his unique approach to generating innovative product ideas, Vision Driving, as described in his published book, “Searching Outside the White Box for New Product Innovation.” His Vision Driving method is based on the studied observation that there is a pattern to the emergence of historical innovations that companies can learn from. By deciphering the birth of these innovations, a range of apparent reoccurring stimuli can be noticed, which if then applied proactively to a business challenge, can help generate new product ideas to exceed competition.
Vision Driving is presented as a step-by-step process that builds a succession of insights driven by these stimuli, ultimately leading to new idea formation. Zabrowsky provides descriptions and rationales for each step, and offers guidance on conducting this in a company team setting. He will also share real world examples of applying Vision Driving to the creation of new product and packaging ideas not yet on the horizon.
Prior to forming his consulting business, Zabrowsky had a 30-year career in Consumer Products Marketing, R&D and NPD Management, and Strategic Planning, working within the corporate environment. His career includes over two dozen new product launches and several patents across many segments. Zabrowsky is also Marketing Chairman for SCORE Northeast New Jersey chapter, an organization that provides no-cost mentoring to business start-ups and ongoing businesses.
The NJPEC Innovations Forum is open to all members as well as non-members and packaging students. Tickets include an open bar, book signing by Zabrowsky, product innovation displays from NJPEC members, buffet dinner, dessert, coffee, and ample networking time.
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