Back by popular demand,
By Ron Romanik
The newest of the GDUSA competitions puts the spotlight on increasingly critical elements—packaging and in-store graphics—that make the difference in how, when and where consumers make the purchasing decision. The competition arises from the backdrop of a cluttered and competitive communications environment in which manufacturers, marketers, and retailers are challenged as never before to convey their message and to differentiate themselves and their products. The 2008 showcase of winners can be downloaded at at www.gdusa.com/issue_2008/03_mar/feature/APDA.pdf.
Sauza Hornitos Redesign
Design Firm: Akimbo, Chicago, IL
Client: Beam Global Spirits & Wine
Creative Director: Paul van den Berg
Art Director: Paul Bennett
Designers: Paul Bennett, Stephen Fowler
Account Director: Elainne Roberton
Hidden Valley Ranch Refrigerated
Design Firm: Clorox Creative Services, Oakland, CA
Client: The HV Food Products Company
Art Director: Liliana Barbieri
Designer: Melissa Richards
Sugar Plum Fairy Dessert Packaging
Design Firm: Crave, Inc., Boca Raton, FL
Client: The Sugar Plum Fairy Baking Company
Art Director: David Edmundson
Designer: David Edmundson
Photographer: Christina Peters
The Fresh Market Dairy Butter
Design Firm: Daymon Worldwide Design, Stamford, CT
Client: The Fresh Market
Art Director: Jane Atwell
Designer: Joanne Sena Hines
Good Seasons Salad Dressing & Recipe Mix
Design Firm: Design Partners, Inc., Racine, WI
Client: Kraft Foods
Art Director: Barbara Hannagan
Designer: Deborah Morgan
Illustrator: Michael Bast
Intensitea Malt Beverage
Design Firm: Deutsch Design Works, San Francisco, CA
Client: Anheuser-Busch Brand Creative Services
Art Directors: Barry Deutsch, Mike Kunisaki
Designer: Didem Carissimo
Skinny Dippers
Design Firm: Gammon Ragonesi Associates, New York, NY
Client: Dreyer's Grand Ice Cream
Creative Director: Mary Ragonesi
Designer: Jungsue Lee
Vixen
Design Firm: Kubly Design, Oakland, CA
Client: Fluid Motion Beverage
Title: Vixen Energy Drink Art Directors: Toby Sudduth, Eric Kubly
Designer: Toby Sudduth
Illustrator: Toby Sudduth
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