Both a source of inspiration and an invaluable reference tool, Big Book of Packaging Prototypes provides a visual catalyst for the creation of exciting package designs. The diverse range of carton ...
Gillette has added a high-end holographic effect to the carton of its Fusion ProGlide razor without the use of metalized lamination. It was accomplished with the help of a process by Diamond Packaging that combines Henkel Corporation’s MiraFoil metallic coating with new holographic technology.
The seeds for the ProGlide launch were planted two years ago when Dennis Drummond, senior key account manager of Henkel, suggested a coating to replace foil board laminating and hot foil stamping. The potential advantages were appealing, because the MiraFoil coating could eliminate an entire production step. “At that time, Gillette had a special board stock that was wet bond foil-laminated in the Northeast and then sent to their converters for printing,” explains Drummond. “This took ten to twelve weeks, whereas MiraFoil coating can be on the shelf for the printer any time.”
The sustainability advantages were also attractive. According to Drummond, cartons produced with MiraFoil replace film and foil laminates, which are difficult to recycle at best. MiraFoil can be removed by the de-inking process, and it can be applied to precise areas, allowing creative designs and reduced waste.
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