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ABRE—Brazilian Packaging Association Packaging & Design Awards


(October 2007) posted on Sun Sep 20, 2009

By Ron Romanik

click an image below to view slideshow

ABRE is the Brazilian Packaging Association, a non-profit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to promote the activities of this sector, and to stimulate the constant improvement of Brazilian packages. ABRE represents all the packaging supply chain: machinery manufacturers, raw material and accessories producers, converters, end-users, and design agencies. www.abre.org.br.

Design Sweets and Desserts
Sonho de Valsa trufa em formato coração (Chocolate)
By: Kraft Foodssta
The Sonho de Valsa chocolate and its heart-shaped packaging were created for Valentine's Day to impress the object of true love. The plastic package combines with a carton glove to stand up on the supermarket shelf.

Design Savories
Linha de patês de atum Gomes da Costa (Patê, Salty Cream)
By: Gomes da Costa
This original candy package makes a big impact with a large brand presentation. Butter Toffees are one of the most exported products of the Argentinean company Arcor. The package is easily filled with high production devices, and the package can merchandized with good facing in several ways.

Design Alcoholic Beverages
Ypióca 160 Anos Sleeve (Cachaça—Brazilian Alcohol Drink)
By: Sleever International
To celebrate its 160th year, Ypióca launched a very special product that created a marketing innovation. The sleeve label covers the totality of the bottle and was adapted perfect to its form, despite the diameter difference between the base and the neck (80% less). The colors black and gold give the packaging a premium visual impact.

Design Non-Alcoholic Beverages
Embalagem Baggio Aromas (Coffee with Special Aromas)
By: Pipa Design
Baggio Aromas is a very special coffee product, so the packaging had to transmit this to the consumer. The coffee is packaged in a silver film, and the pouch has an aromatic valve. The packaging has 3 labels, and the top one was strategically designed to look like a tie.

Design Miscellaneous
Tom Bom Flex 40 ml (Shoe Polisher)
By: MN Design
This shoes polisher has ergonomic packaging and a shape that differentiates it from the others products in the same category. Each version of the product has different colors to facilitate the identification at the point of purchase, and the bottle's sleeve label completes the visual impact.


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