Package Design | packagedesignmag.com

By Linda Casey

Recently merged AGI-Shorewood launches an inline process as a less costly alternative to metalized polyester, metalized transfer or hot-foil stamping. The proprietary technology— refleXions— allows metallic details to be selectively applied to designs. This creates areas of high reflectivity (pure metallics such as silver, which can also be overprinted in selective areas with any transparent colors), as well as brighter white areas.

“For the first time, refleXions enables clients to place reflectivity only where they want it without layering over the metallic and diminishing the white, resulting in brighter white space,” says Duncan Watson, vice president of creative services at AGI-Shorewood. “There has been a reluctance of some consumer packaged goods companies to use film products on their packaging due to costs and the limitations of high speed filling lines. refleXions gives us the ability to create fresh, dynamic designs that may not have been possible in the past.”