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Anthem Worldwide, a Schawk Strategic Design Company, has helped Nestlé Canada Inc., a subsidiary of Nestlé S.A., bring its Nestlé Real Dairy “Natural Ice Cream” positioning to life in Canada with new packaging designs that clearly differentiate the brand within the category. At Nestlé, dedication to producing high-quality, innovative, and nutritious foods is the essence of their “Good Food, Good Life” philosophy. Today, over a century after Nestlé was founded, nutrition is more than ever the key to the Company’s future.
Erin Lazer, marketing manager, packaged ice cream at Nestlé Canada, says: “The relaunch of Real Dairy was centered around what consumers are looking for—less-processed products made with real ingredients. After developing a more natural recipe, we turned to Anthem Worldwide to bring the new concept to life at shelf as well as help the brand truly differentiate itself. They’ve done an incredible job of accomplishing our objectives and creating the most attractive Real Dairy package design yet.”
Gary Oakley, creative director of Anthem Worldwide’s Canada office comments: “To visually support and communicate Nestlé Real Dairy, Anthem centered its design on the “real” ingredients, providing easily identifiable flavor cues of a cream pitcher, milk jug, sugar, and eggs. Through pure and simple, yet appetizing food photography, Anthem’s new package design elevated the nutritional value of the brand to the consumer and increased shelf presence to create a clear point of differentiation from the competition.”
Lazer concludes: “Anthem’s clean color palette and simple design architecture solution communicates a compelling and consistent brand experience that allows for additional line extensions and future innovations. As a result of this design success, the Nestlé Real Dairy frozen yogurt and ice cream lines have been able to expand distribution by approximately 50% and 15% respectively.” For more, visit www.anthemww.com.
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