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To produce Force Biotherm for Men, its first men’s perfume, Biotherm has relied on the craftsmanship and creativity of Aptar Beauty + Home, backed for the occasion by MBF Plastiques’ packaging expertise and the group’s prestige VP4 pump dispenser.
To express this new perfume’s values of strength and determination, Aptar
Beauty + Home has developed a highly sober, metallic package. In collaboration with MBF Plastiques (Aptar Group), an actuator button and a spray cap system were designed with a galvanized shiny silver over cap actuator. A varnish finish preserves the metallic effect over time.
In addition, a VP4 crimp pump is incorporated into the overall structure to highlight the aesthetic choice and is available in both the 55-ml and 100-ml containers, making it easy to dispense a generous 100mcl dose. To perfect the design, the inner spray actuator’s window has been conceived to provide an ideal fit with no visible gap, even after the spray has been activated.
With its assertive and refined masculine profile, this comprehensive spray device created by Aptar beauty + Home is the ambassador of Force. Information on Aptar: Aptargroup Inc. is the leader for global supplies of an extensive range of innovative dispensers for daily consumer toiletries, beauty care products, perfume/cosmetics, pharmaceuticals, food, drink and household products. For more, visit www.aptar.com
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