A book from from an industry veteran on the principles of jewelry display, image, layout and planning. Author Larry B. Johnson takes you through every facet of creating and maintaining effective jewelry ...
For the 10th anniversary of FlowerByKenzo, Kenzo wanted its emblematic fragrance to be involved in sustainable development. The brand chose to entrust its desire to the skillful know-how of Aptar Beauty + Home, fully confident in its expertise.
To reply to Kenzo’s expectations, Aptar Beauty + Home replaced the classic VP4 crimp pumps with VP4 screw pumps, so that FlowerByKenzo is now available as a refillable spray. An exclusive Aptar Beauty + Home creation, these new pumps are of the same diameter as the previous ones. Only a few modifications were required so the existing bottles and caps could be kept.
For the 50- and 100-ml sizes the same version of the VP4 screw pump was used on a CV 15-mm neck with a silver anodized aluminum collar customized for Kenzo, while for the 30-ml bottles a VP4 screw pump was used on a CV 13 neck. Aptar Beauty + Home developed and produced an innovative protocol beforehand that enabled testing the VP4 on a CV 15-mm neck with a “refillable” function and validating its perfect suitability. Optimum quality—leak-proofness, durability, etc.—was thus guaranteed for its use. For more, visit www.aptar.com.
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