Asociación Mexicana de Envase y Embalaje (AMEE)

Posted: September 20, 2009

AMEE represents the Mexican packaging industry in an impartial and nonprofit way in order to support, promote, and protect the industry. With nearly 80 member companies, AMEE is recognized as the professional association that has brought together the most important packaging manufacturers of Mexico, with activities including national congress, technical seminars, standardization programs, diploma course in packaging, sale of specialized books, and the AMEE magazine.

Dulza Mía
By: GIPSA (Grupo Industrial Plástico, S.A. de C.V.)
Developed for: Productos Verde Valle, S.A. de C.V.

Looking to offer consumers quality products with greater levels of convenience, Verde Valle and GIPSA revealed the first pouch with a spout in Mexico. This package was for the launch of a new line of Dulza Mía sugar, and was printed in matte polyester with a PE/PET lamination and a transparent substrate.

Senzo Bar BSM Fresa
By: AG Convertidora, S.A. de C.V.
Developed for: Gamesa, S. de R.L.

Senzo's innovative packing combines different textures visually brilliants, smooth, and matte achieving great shelf impact. The package integrates the graphical elements well, and the window is designed so that the consumer can see the product inside clearly.

Cheetos Spider-Man 3
By: Aluprint, S.A. de C.V.
Developed for: Sabritas, S. de R.L. de C.V.

This label has a of high graphic impact obtained by the combination of colors black and white on a metalized substrate and taking advantage of the gradations within these combinations. Meticulous work of prepress and special dedication during the production achieved the desired effect.

Bolsandwich with Spider-Man 3 Hologram
By: Artes Gráficas Unidas, S.A. de C.V.
Developed for: Grupo Bimbo

Bolsandwich integrated an holographic image obtained by a triple lamination composed of a reverse-printed layer printed in Rotogravure in eleven colors. The zippered sandwich package was a promotional gift item that the client placed in transparent bread bags, so Spiderman showed through.

Aceites la Cordobesa
Developed for: Frutos de la Tierra y el Mar

Class and elegance distinguish this family of packages, which also adds grip-ability in the bottle shape and design. The package communicates the quality of this Mediterranean olive oil and the healthful well-being one might get from its regular use.

Mole Doña María
Developed for: Doña María (Herdez)

Authentic mole (pronounced mole-lay) uses only the best chili peppers, grains, seeds, and condiments. For more than 50 years, Mexican housewives are faithful to the authentic Doña María ingredients to prepare the Mexican meals. This package comes with a top that converts it into a spice jar in five collectionable different presentations.

Paleta Nutrisa Sabores
By: Laminaciones Técnicas para Empaques, S.A. de C.V.
Developed for: Nutrisa, S.A. de de C.V.

Nutrisa, a popular chain of natural food stores, launched this line of frozen treats with a practical package with youthful designs. The flexible film from Lamitec is high barrier with matte finish adding to the innovative design.

Semirígido Bidireccional Tangamanga
By: Sealed Air de México, S. de R.L. de C.V.
Developed for: Sigma Alimentos

This second-skin product creates added value with a semi-rigid substrate and photographic bidirectional impression through both sides. The back panel of this package resembles a fine butcher's table cut, assures the life of the product, optimizes the space in the display, and offers an elegant brand image.

Vital Fit (1 kg)
By: Laminaciones Técnicas para Empaques, S.A. de C.V.
Developed for: Biochem Systems, S.A. de C.V.

Biochem System launched a new line of healthy dog food, Vital Fit, with stand-up pouches in matte finish. These pouches offer great protection for the product while projecting a distinguished brand image for the consumer.

By: Sibaplast, S.A. de C.V.
Developed for: Pepsico Internacional México

The package is a PP and HDPE container that provides two different amusing forms for two different products one pulp and the other a salt shaker with powder. It was designed in a volcano shape to differentiate it, consisting of five parts: lava cover, body, piston, piston cover, and disc dispenser.

Dan Up XL (450 g)
By: Graham Packaging México
Developed for: Danone de Mexico

This package was designed to participate in a new drinkable yogurt market segment. The 450 g (16 oz.) package follows the image of the category leader by creating a light and durable package design.

Factor 5.5 de (275 ml)
By: Vidrio Formas, S.A. de C.V.
Developed for: Factor Tequila

Vanguard and completely youthful, the aesthetics of this package transports the consumer to a world of elegance and exclusiveness. The minimalist style and the accurate prominence with the name of the product makes a unique and authentic package for a unique and authentic product.

Spirit (187 ml)
Developed for: Comercializadora de Pulques y Bebidas Poliqhui, S.A. de C.V.

This product attempts to rescue the ancestral traditions of Mexico while renewing the concept of the pulque drink to adapt it to a youthful, versatile, and demanding market. The package is intended for both national and international customers, featuring heat-shrink label and an easy-open rip cap. The Spirit bottle also won the Envase Estelar para Exportación award because it is a great product for exportation.

New Art (500 ml)
By: Vidrio Formas, S.A. de C.V.
Developed for: New Art Xocolatl

The innovative shape of the bottle and the attractive design of the label generate a magnificent visual balance, thus projecting elegance and modernity. The package is designed to be the jealous guardian of the product inside, and to flatter it with its attractive decorative colors that indicate the variety.

Ron Mocambo, Añejo 20 años
Edición de Arte, Barrica Única
By: Licores Veracruz, S.A. de C.V.
Developed for: Licores Veracruz, S.A. de C.V.

Each bottle is a unique work of contemporary art, created by the company and the artist Victor Fernandez. The crust of ámate surrounds the glass like the time slowly enriches the fermenting spirit in the barrels. The bottle allows the consumer to appreciate the amber shades of the liquid, extolling a supreme Mexican rum aged 20 years in a special barrel.

Klass Jamaica
By: AG Convertidora, S.A. de C.V.
Developed for: Conficorp, S.A. de C.V.

These stand-up pouches for powdered drink mixes are identifiable by their shiny colors and the photographic elements that are integrated well in the presentation. Their structure has resistance to puncture, has low permeability to oxygen and water steam, and has low temperature of seal and wide seal rank.

Affection (45 ml)
Developed for: Kolmar México

This fragrance is a pleasant experience for all the consumers of Mary Kay. The crystalline colour and the platinum decoration emphasize the qualities of the product. The package is produced with a high degree of difficulty due to the position of the off-center crown.

Multivitamínico Nutrisa Kids
By: Nutrisa, S.A. de C.V.
Developed for: Nutrisa, S.A. de C.V.

Nutrisa launched a kids multivitamin with a nature-themed label to promote a diverse approach to health. The red and green colors close the chromatic circle and link the product from its image to the moment at which it is consumed.

1 • 2 • 3 Suave
By: GIPSA (Grupo Industrial Plástico, S.A. de C.V.)
Developed for: Henkel Capital, S.A. de C.V.

For those looking for a practical and easy-to-use packaging, this package is an innovative pouch with a spout for the Henkel fabric softener product line. Polyester printed with a PE/PET lamination, this concept looks to draw consumers through a novel and friendly package.

Imagginé (60 ml)
Developed for: Fuller

This fragrance combines elegance, vanguard, and sophistication within a pink package that gives the feminine touch. The package displays extra glass at the bottom, adding to the irregular shape to the product.

Crystal Aura
Developed for: Avon

The shape has cuts in the edges, giving it a very original "cut crystal" jewelry appearance. The design of its package is inspired by the beauty, the clarity, and the luminosity of a crystal, conveying brightness and glamour.

Developed for: Belcorp

An important challenge was to obtain a flat bottom in a package with a very large frontal face and a uniform glass distribution. In addition, the absence of a cap and the color of the fragrance demand that the glass by itself project the quality of the product and make the fragrance attractive to consumers.

Lata para Pulque de Exportación
By: Fábricas Monterrey, S.A. de C.V.
Developed for: Productos Naturales de Agave, S.A. de C.V.

These beverage can designs transmit the message of 100% natural drink made in Mexico to the consumer.

AriZona Beverages
By: Rexam Beverage Can Americas, S.A. de C.V.
Developed for: Arizona Beverages de México

Colorful brand presentation is expanded on these 24-oz. cans that also make the brand unique in the category.

Be Spontaneous
Developed for: Avon

The simplicity of the package suggests a certain tendency to minimalism, but the bottle evokes an accumulation of pleasant sensations for the woman while protecting the contents.

Developed for: Belcorp

The Moving fragrance is a retro and vanguard concept in an irregular package. Vitro welcomed the challenge to create the flat bottom, defined edges, and flat walls to ensure uniform decoration application.


By: Graham Packaging México
Developed for: Grupo Nestlé Mexico

Avena 3 Minutos
By: Aluprint, S.A. de C.V.
Developed for: Sonoco, S.A. de C.V.

Free World (600 ml)
By: Ajemex
Developed for: Big Cola

Burn México y Tab Energy
By: Rexam Beverage Can Americas, S.A. de C.V.
Developed for: Coca-Cola México

Gift Wrap
Looney Tunes Christmas
American Greetings

Aguafiel (10 l)
By/For: Industria Embotelladora de Bebidas Mexicanas S.A. de CV.

Tradicionales Mundet Tutifruti
By: Femsa Franquicias
Developed for: Mundet

Colgate Luminous
By: Aluprint, S.A. de C.V.
Developed for: Colgate Palmolive, S.A. de C.V.

Big Pack (20 l)
By/For: Fábrica de Envases Valdo, S.A. de C.V.