Asociación Mexicana de Envase y Embalaje |
2011 Envase Estelar Winners
The Mexican Packaging Association (AMEE) represents the Mexican packaging industry in an impartial and non–profit way in order to support, promote, and protect the industry. AMEE has a membership of almost 80 companies and is recognized by national and international organizations as the professional association that has brought together the most important packaging manufacturers of Mexico. Besides the packaging contest, yearly activities include a national congress, technical seminars, standardization programs, a statistical yearbook, and educational outreach.
Excellence Award: Beverage Category
José Cuervo 250 Aniversario, Extra Añejo Tequila
By: Grupo Pavisa, S.A. de C.V
Developed for: Casa Cuervo
The complex, handcrafted glass bottle features elegant, curved lines, and a special-edition collar. Each bottle comes in an elegant oak box trimmed with leather. This entry also was recognized with the Export Packaging Award.
Excellence Award: Health & Beauty Category
Outspoken by Fergie
Developed for: Avon
The decoration was a challenge because of the wide contours of the area where the serigraphy is applied, as well as the thin lines of the finely detailed art. The dark purple color adds a touch of elegance and mystery to the bottle, giving continuity with the diamond-like lid.
Excellence Award: Food Category
Philadelphia Slices Peel & Reseal
By: Kraft Foods Mexico
Developed for: Kraft Foods Mexico
The “Peel & Reseal” feature, consisting of a pressure-sensitive adhesive applied between lamination layers around the pre-cut opening, enables the package to be opened and closed about 16 times in refrigeration. A two-piece, tamper-evident warranty seal lets consumer verify that the product has not been opened.
Excellence Award: Domestic Products Category
By: Kimberly Clark de México, S.A.B. de C.V.
Developed for: Kimberly Clark de México, S.A.B. de C.V.
Made of 18-pt white kraft board, this reported first-of-its-kind double container feeds two different tissues that are kept apart by an internal separator integrated into the body of the box. Use indicators on the outside of the package show consumption of the tissues.
By: AG Convertidora, S.A. de C.V.
Developed for: Henkel Capital, S.A. de C.V.
The stand-up pouch design reduces consumption of plastic compared to traditional plastic bottles. This packaging helps the environment with its lower volume of polyethylene in the waste stream and its smaller energy consumption throughout the value chain.
Excellence Award: Student Category
Kit de Bienvenida –Welcome Kit
By: FES Acatlán UNAM
Developed for: Ke Casas
The welcome kit for new householders is ergonomic, functional, aesthetic, practical, durable, and, because it’s made of biodegradable material, environmentally friendly. The graphic design is clean and dynamic. The package also can be reused by homeowners for document retention.
Frida Kahlo 8-Pack
By: Sigma Covis Internacional, S.A. de C.V.
Developed for: Cervecería Cuauhtémoc, S.A. de C.V.
Made of natural-fiber paper, the Frida Kahlo Bohemia Beer Case is offset printed in six colors with a striking image of the artist. The structure includes handles, bottle inserts, a Velcro closure, and golden tubular elastic.
Ruta del Sabor Toluca
By: Printpack Packaging de México, S.A. de C.V.
Developed for: Sabritas
The special-edition pillow pack for potato chips uses Printpack Colorpack technology to increase color space and give the image a more realistic appearance.
By: Fol-Mex, S.A. de C.V.
Developed for: Procter & Gamble
Redesigned for better consumer appeal, Naturella packaging is environmentally optimized to achieve reductions of 86 tons of polyethylene, 1.5 million units of secondary packaging, 68% less palleting, and 156 fewer kilograms of CO2 (equivalent to taking 31 cars off the road).
Tactile Can Heineken
By: Fábricas Monterrey, S.A. de C.V.
Developed for: Cuauhtémoc Moctezuma, Heineken México
Used for the first time in Mexico, the tactile ink produces raised points that can be felt when picking up the can. By creating an effect similar to condensation, the tiny dots also give the surface a refreshing image and let the brand be recognized through the sense of touch.
Pastisetas 75 g
By: Galas de México, S.A. de C.V.
Developed for: Bimbo
The package combines a natural matte, oxodegradable biaxially oriented polypropylene (BOPP) with metallized oxodegradable BOPP lamination. The product photography works with the inks to better highlight the art and emphasize the background textures.
Danone Big Boy 495 g
By: Graham Packaging México
Developed for: Danone de México
This colorful, easy-to-use package offers just the right size for lovers of drinkable yogurts, providing a greater amount of product in a lightweight, sustainable container.
ToniCol Light 355mL
By: El Manantial, S.A. de C.V.
Developed for: El Manantial, S.A. de C.V.
The design objective was to convey a product image that’s fresh and natural as well as distinctive. The package aims to appeal to the consumer while representing something different in the soft drinks category.
By: Jugos del Valle SAPI de CV
Developed for: Jugos del Valle SAPI de CV
The Frutsi Blok bottle is colorless, odorless, and durable. The aluminum and polyethylene structure of the foil cover makes the package both tight and easy to open. The bottle, molded from food-grade high-density polyethylene, was designed for lighter weight and enhanced palletizing, resulting in reduced transportation costs.
By: Jugomex, S.A. de C.V.
Developed for: Jugomex, S.A. de C.V.
The can’s dome lid allows it to be reclosed, an unusual feature for this metal packaging format. The lids are fused using 10% less fossil-fuel energy for a reduction in the packaging’s carbon footprint. The cans are 100% recyclable.
Jazy Frut 1L
By: Laminaciones Técnicas para Empaques, S.A. de C.V.
Developed for: Corporativo Fopa, S.A. de C.V.
Optimizing space and flexibility, this stand-up, spouted pouch opens easily and dispenses its fruit-drink concentrate conveniently.
Pouch Retortable “Chedraui Frijoles Bayos” 400 g
By: Sigpack, S.A de C.V.
Developed for: Especialización en Alimentos
The multilayer structure of this retortable pouch provides barrier protection, mechanical strength, and flexibility. The package, developed as a substitute for cans, can also be heated in microwave ovens.
By: Grupo Zapata
Developed for: Galletas Gabi (Grupo Bimbo)
The heart-shaped, die-cut can, lithographed in color for a Saint Valentine’s Day promotion, says “Te quiero” in a traditionally stylish way.
Excellence Award: Other Category
By: Siliconados, S.A. de C.V.
Developed for: Empacar desechos orgánicos
Intended to replace plastic bags for organic waste, the self-sealing,100% recycled paper pack biodegrades in a maximum of two months. Decomposing food is not exposed to the environment, and waste odors are contained.
Suavicremas Fresas 158 g
By: Artes Gráficas Unidas, S.A. de C.V.
Developed for: Bimbo
The packaging consists of a natural BOPP with metallized BOPP oxodegradable lamination. The combination of the photo image, CMYK overprint, and background without white base enhances the metallized effect and gives more contrast with the product.
Salchicha de Pavo 500 g
By: Sealed Air de México, S. de R.L. de C.V.
Developed for: San Rafael
The brand owner is the first vendor to supply processed meats in matte finish printed material. The printing is done without process black. The package’s oxygen barrier extends shelf life and assures product freshness.
Diamante Ecológica 500 ml & 1 l
By: Mega Empack, S.A. de C.V.
Developed for: Mega Empack, S.A. de C.V.
Designed for non-carbonated beverages, the bottle combines a hyperlight neck design with a lightweight body and a reduced opening to give a total package weight of 13.5 g—one of the lowest weights on the market. The bottle includes 30% recycled material.
By: Innovación y Desarrollo de México, SA de CV
The stand-up pouch with zipper gets high brightness and contrast as well as good rub and chemical resistance from electron beam curing on a matte substrate. The package uses 28% less material than previous packaging, and the solid lacquer overprint is VOC-free. The aluminum foil structure bars oxygen and moisture, extending shelf life.