Published with the support of Package Design Magazine, this is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad ...
During one of the worst weeks in U.S. economic history, over 400 people from five countries met in Boston to speak to the trends, issues, processes, technologies, and tools driving the greening of marketing and media supply chains. The Green Media Show Conference and Expo featured two days of presentations and networking opportunities, two pre-conference workshops, and 30 exhibits presented in a unique low-carbon footprint expo.
NewPage Corporation set up a transparent recording studio on the expo floor and broadcast live interviews. Podcasts went live to over 5,000 during the event with more than 10,000 subsequent downloads. A community was created during the event that is expected to continue through interaction at a social networking site the producers are setting up in response to attendee demand.
The Martin Agency, represented by senior v.p. Matt Williams, received the EthicMark award on behalf of the agency and the Alliance for Climate Protection at the opening reception on the evening of day one of the conference. The Agency produced the "Unlikely Alliances" part of the We Can Solve It campaign.
For audio versions of some of the presentations, visit www.papertellsastory.com.
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