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The Roll Materials division of Avery Dennison Corporation has launched www.enhanceyourbrand.com, a new microsite focused on pressure-sensitive labeling. The new microsite demonstrates to visitors the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers, and packaging engineers with consumer packaged goods (CPG) companies serving the food, beverage/beer, wine, home, and personal care segments.
“Fasson pressure-sensitive labeling technology from Avery Dennison offers CPG companies a more impactful way to present their brands to the market,” says Jon Maley, V.P. of marketing for Avery Dennison. As an innovative alternative to traditional labeling technologies, pressure-sensitive labeling boasts an array of benefits such as versatility, improved shelf-appeal, functionality, better end-use performance, capital and operational efficiencies, and simplified operations.
Enhanceyourbrand.com is a definitive source for pressure-sensitive dialogue and information about these benefits.
The new microsite offers:
• A comparison between pressure-sensitive labels and older labeling technologies, such as shrink and glue-applied.
• Technical information about Avery Dennison pressure-sensitive technology.
• Information about the diversity of Avery Dennison’s innovative self-adhesive solutions for consumer products.
• Case studies showcasing the shelf-impact and sales-lift aspects of pressure-sensitive labels.
• Myths, preconceptions and the facts about pressure-sensitive labeling.
For more, visit www.averydennison.com and www.EnhanceYourBrand.com.
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