The “Giant has awakened” with B&G Foods, to answer the call of a nation where about one in ten people consume enough fruits and vegetables.
"Since the acquisition of this iconic brand, we have been working tirelessly to meet consumer desire for new, delicious ways to incorporate more vegetables into their daily lives," says Robert Cantwell, Chief Executive Officer of B&G Foods. "This consumer desire has inspired the creation of new Green Giant frozen innovations, as well as the brand's modernized persona, with the intention of bringing back the Green Giant with a purpose—adding more vegetables to America's plates."
The new products include: Veggie Tots, Riced Veggies, Mashed Cauliflower, and Roasted Veggies.
These new Green Giant frozen vegetable products connect very well with how consumers prepare vegetables today and meet the increasing demand for nutritious, time-saving food options to match consumers' on-the-go lifestyles, according to a release.