Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
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By Linda Casey
Blue Ice Vodka pumps up the look and texture of its label and capsule with a bolder blue background. The color cue pays homage to the purity of the beverage made from American ingredients.
“At the time Blue Ice launched, craft, American distilling was a relatively unexplored territory,” explains Kevin Egan, vice president of marketing and sales for Blue Ice Vodka. The beverage brand entered the U.S. market 10 years with its flagship potato vodka, made from Idaho russet potatoes.
Since that time, says Egan, other vodka brands emerged using multi-million dollar ad campaigns or celebrity brand ambassadors. Blue Ice Vodka instead focused on its proprietary manufacturing methods and, most recently, worked with Flowdesign to communicate the brand’s core values,
The upgrade, which Flowdesign design Dan Matauch, says is more “evolution” than “revolution,” shows how strong color, simpler type, and targeted copy can convey quality while making a brand pop on shelf.
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