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Integrated independent branding agency Blue Marlin has won a prestigious Design Business Award for its stunningly successful work for Balance Water. The DBA Design Effectiveness Awards is the only awards scheme in the world to evaluate design projects based on hard commercial data.
Blue Marlin New York won an effectiveness award for its packaging for Australian and U.S. functional water Balance Water, which is designed to affect emotional well-being using pure, natural flower essences. A niche product with ambitions to make it as a mainstream brand in general distribution, Balance Water experienced 800% growth following the redesign, which paid for itself within 12 weeks. It also picked up 180 new accounts in the same period.
Balance founder Martin Chalk comments: “In the consumer goods business you can't afford not to use a reputable branding and packaging design firm. Experience certainly counts. The rebranding Blue Marlin did for us resulted in an immediate eight to ten times increase in sales. It understood the problem even before we did and it provided a solution that was instantly measurable. It design paid for itself in no time. It changed more than our labels, it changed our company."
Blue Marlin New York managing director Jean Koeppel says: “Everyone talks about return on investment, but few provide proof. The DBA Awards are extremely hard to win because you have to be able to prove the commercial success of your designs with facts and figures. We are delighted to have won an Effectiveness Award and to have made such a big impact on Balance Water’s fortunes.” For more, visit www.bluemarlinebd.com.
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