Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
For the release of its new Elastic mascara, Bourjois brought in the renowned agency La Vache Noire to design packaging that is truly out of the ordinary. Inspired by the elastic formulation, the cap is in the shape of a stretched drop of product. Alcan Packaging Beauty was chosen to make this striking mascara.
To bring out the package’s specific use, the drop is glossy black while the rest of the package is matte black and soberly decorated with silver hot stamping. In addition to the evocative pack, a plastic brush with highly flexible, fine fibers delivers a lengthening effect. For more, visit www.alcanpackagingbeauty.com.
