Color Management

Brand expands to condiments

Posted: August 2, 2016 by
Katie Gravely

Sabra Dipping Company, maker of hummus, announced the launch of Sabra Spreads, a line of fresh refrigerated sandwich spreads. 

The new one-of-a-kind condiments come in convenient squeezable bottles and hit the market with three flavors: Garlic Herb, Honey Mustard, and Sea Salt & Cracked Pepper. 

Each bottle’s color coordinates with what’s inside the bottle, for example, the honey mustard is in a yellow packaging. 

"Sandwiches are as popular as ever.  Casual and completely customizable, it is no wonder they continue to reign as a go-to meal," says Eric Greifenberger, director of marketing at Sabra.  "With the launch of Sabra Spreads, we're giving consumers fresh new ways to love hummus while upgrading everyday sandwiches.  The line was developed, from a nutritional, texture and taste standpoint, specifically to make sandwiches sing with added flavor.  We are thrilled to introduce an incredible guilt-free innovation for the condiment category."