Aluminum / Metal

Brand introduces variety pack

Posted: August 16, 2016 by
Katie Gravely

It’s only been on shelves for four months and Nauti Seltzer is already expanding its distribution.

"It's been an amazing response," says Ned LaFortune, Co-Founder and President of Wachusett and Founder of the Craft Cocktail Company, the parent company of Nauti Seltzer. "The initial roll-out in the Northeast is complete and both the consumer and retailer demand now has us ready to start sending Nauti Seltzer as far south as Florida and as far west as Wisconsin.

Nauti Seltzer launches its variety pack as a result of consumer demand, called Nauti Party Pack.

"We initially wanted to hold off in year one, but as consumers are rapidly entering the segment and are in their trial period, it just made too much sense to make it easy for them to sample all our fantastic flavors in a convenient way," concludes LaFortune.