Aluminum / Metal

Brand presents hot coffee in aluminum can

Posted: November 23, 2015 by
Katie Mann

If you love coffee, but hate the hassle of getting it all prepped and ready in the morning, HotShot coffee could be an excellent option.

HOT coffee in a ready-to-drink can is not a new concept -- in fact in Japan, it is a $15 billion industry. Entrepreneur Danny Grossfeld was on a trip to Japan when he reached into what he thought was a cooler to grab a can of iced coffee. Much to his surprise, the can was hot and ready to drink. Grossfeld launched a Kickstarter campaign to bring a version of the Japanese product to U.S. consumers, which caught the eye of Shark Tank producers.

"Gearing up for my Shark Tank appearance was one of the most stressful times of my life," says Grossfeld. "But the experience was also invaluable as I had to anticipate the Sharks' questions and make sure my business plan was flawless. I have to say it was one of the greatest experiences of my life."

"Initial response to the segment has been phenomenal," says Grossfeld. "Phone and web pre-orders are streaming in and in two days since the show aired, I have received more orders than in 45 days on Kickstarter."

The coffee is available in four different flavors--Espresso, Caramel, Vanilla Frappe and Hot Chocolate. The coffee is made from 100 % Arabica beans grown in Sumatra. It is served in aluminum cans and made of 70 % recycled content, according to a release.

The cans come in a warmed 140-deg hot "fridge."

The product itself will be delivered in January, but preorders are being taken now.