Brand releases everyday chocolate

Posted: May 27, 2016 by
Katie Gravely

Russell Stover Chocolates announced the launch of Everyday chocolates. The new confections are in conveneint packaging for enjoyment daily. 

The Everyday chocolates include individually wrapped versions of Russell Stover's candies along with snackable bites, sugar-free bites, barks, pretzels and minis that stay fresh in the resealable bags.

"Our fans were the inspiration for the new Everyday line. They've been telling us that they want to enjoy our chocolates year-round, so we found a way to move them out of the box and into a bag for easy, everyday snacking and sharing," says Marjolaine DeClaviere Vice President of Marketing at Russell Stover. "Our chocolates have added joy to special occasions and holidays for decades. Now we can offer that same joy anytime, anywhere, every day." 

"We've gotten an extremely positive response to the Everyday line from our customers and from consumers," continues DeClaviere. "It is a true testament to Russell Stover's customer-focused commitment to innovation and creativity.  We look forward to continuing to serve long-term fans of the brand in new and exciting ways, while introducing the products to new customers and generations."

Everyday chocolates are available at Walgreens, CVS, Wal-Mart, Kroger and other major retailers.