Brand supports non-profit through design

Posted: May 3, 2016 by
Katie Gravely

Living Essential LLC is supporting military causes with the debut of a limited edition, Extra Strength Cherry flavor 5-hour Energy shot. 

Between May 1 and July 31, the company will donate five cents from the sale of every specifically marked red, white and blue bottle of the Extra Strength Cherry flavor to the Special Operations Warrior Foundation, a non-profit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations who lose their lives in the line of duty. 

"Through the generosity of Living Essentials, the financial support received through the sale of Extra Strength Cherry 5-hour ENERGY shots will help us provide college educations to the families of fallen special operations heroes," says retired Vice Admiral Joseph Maguire, Special Operations Warrior Foundation President & CEO.  "There is nothing more satisfying than when we are able to make the dreams come true for our young students, and we are proud to have the makers of 5-hour ENERGY by our side."  

In previous years, a limited edition, regular strength cherry flavor was featured.  However, this year's program launch marks the first time the extra strength cherry flavor is available, according to a release.  

"The past two years of this program were so successful, raising close to a half million dollars for SOWF, that we decided to offer the cherry flavor in the extra strength variety, which are always incredibly strong sellers for our brand," says Melissa Skabich, Living Essentials' communications director.