A book from from an industry veteran on the principles of jewelry display, image, layout and planning. Author Larry B. Johnson takes you through every facet of creating and maintaining effective jewelry ...
By Linda Casey
From signage to packaging and beyond, the 2012 Dscoop annual conference program will focus on branding strategies and digital printing. Dscoop (Digital Solutions Cooperative), an independent global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment and related solutions, will meet March 22-24, 2012, at the Gaylord National Hotel and Convention Center in Washington, D.C.
There, members will hear from branding experts such as Chad Dick. Dick is a partner at eatbigfish, a consultancy that specializes in challenger brands, and he will lead a session about “How Challenger Brands Succeed.” He joined eatbigfish in 2007 after a 15-year career in marketing, innovation and general management working with PepsiCo, Campbell’s Soup, Nestle and General Mills. Dick holds an MBA in marketing from The Wharton School of the University of Pennsylvania.
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