Brands release newest product innovation

Posted: January 20, 2017 by
Katie Gravely

Another line is hitting the Welch's company.

Two Rivers Coffee has teamed up with Welch’s to produce a line of great tasting fruit ciders.

"We're extremely excited to partner with a company such as Welch's which has an extremely high brand awareness rating as well as a reputation for producing great tasting products," says Sam Blaney Director of Marketing at Two Rivers Coffee. "There aren't many ciders on store shelves today but we've found that they do appeal to a wide range of people, especially shoppers seeking healthier alternatives to coffee, hot cocoa and soda. The new Welch's fruit ciders will fill this void and give consumers more choice in their beverage options."

"We can't wait for these to hit the market," says Glenn R. Hendricks, Head of Licensing for Welch's. "Two Rivers is a leader in the single serve business and together we have developed something unique and delicious for the Welch's loyal audience."

"We believe we've captured a happy balance of goodness & deliciousness with these exciting new items," says Blaney. "We have worked with the development team from Welch's to formulate great flavors that only have 80 calories per serving and being a vitamin fortified product, each serving is an excellent source of antioxidants, including a full day's supply of vitamin C."

Two Rivers Coffee is introducing these products at the Winter Fancy Food Show in San Francisco on Jan 22.