Promotional & POP

Brand's summer promotion kicks off

Posted: May 17, 2016

 Big Red is kiciking off summer grilling season with its 100 Days of BBQ promo starting May 18. 

Big Red is reinforcing its status as the perfect complement to BBQ and summertime fun with its national 100 Days of BBQ promotion. Big Red will reward drinkers with BBQ-related prizes all summer long, from Memorial Day to Labor Day. 

"Big Red fans know there's no better pair than Big Red and BBQ," says Big Red's SVP of Marketing Thomas Oh. "This summer, we're inviting consumers to complement their summertime grilling with the sweet, smooth flavor of Big Red, and instantly win some iconic BBQ related prizes."

To kick off 100 Days of BBQ, Big Red will host an under-the-cap program with unique codes found under the caps and cardboard wraps of specially marked Big Red, Big Red Zero, Big Blue and Big Red Vanilla Float. Codes can be redeemed at for a chance to instantly win one of more than 1,000 BBQ related prizes and enter the "The Ultimate BBQ Tour Experience."

Prizes included in the promotion include:

  • Weber Grills: Smokey Mountain Smoker & Genesis Gas Grill 
  • YETI Coolers 
  • BBQ Grilling Tool Set 
  • Meat Church BBQ Seasoning & Rub 
  • Big Red & BBQ branded T-shirts