Package Design | packagedesignmag.com

(October 2008) posted on Sat Oct 03, 2009

By Ron Romanik

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ABRE IS THE BRAZILIAN PACKAGING ASSOCIATION, a nonprofit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to promote the activities of this sector, and to stimulate the constant improvement of Brazilian packages. ABRE represents all the packaging supply chain: machinery manufacturers, raw material and accessories producers, converters, end-users, and design agencies. www.abre.org.br

Design – Sweets & Desserts
Lata Retrô
This package rescues the tradition of Nestlé Milk Chocolate, renews the packaging without losing the traditional image, and is innovative in the product's presentation.

Design – Alcoholic Beverages
DJ Cachaça Mineira
The goal with this bottle was to enhance the image of the Cachaça liquor and increase product acceptance, especially among women. The use of intermittent opacity in vitrified silkscreen provides the product with sophistication and modernity.

Design – Savories
Maggi Creme Supreme
The Maggi package has optimized graphic definition and special varnish application that allow the simultaneous use of glossy and matte effects.

Design – Non-Alcoholic Beverages
Água Mineral Natural (240 ml)
This fun package makes the habit of drinking water tastier and more amusing for children. The design is cheerful, practical, and easy to transport, and the quantity of the product is compatible with what consumers want.

Design – Household
Kitchen Multi – Toalhas em Caixinha
These attractive packages transmit elegance to the products so they can be used in several places around the house. Embossing applied to the textures and the logo reinforce the sensory experience of the package. Opening the product removes much of the branding, giving more sophistication to the product.

Design – Bricolage
Coral Tira Teima Superbiplus
A transparent plastic lid ensures complete sealing of the package even after several openings. It is easy to choose the ink color without having to open the package, and the 300-ml size serves as a test before the consumer purchases a larger package.

Design – Cosmetics and Personal Care
Natura Chronos – Flavonóides de Passiflora
This crystal injected pitcher has a two-part lid and refillable mug. The refill fitting system is made with mobile tabs, and the plastic lid has a fitting for the filling knife.