Breaking Boundaries

Posted: October 30, 2012 by
Kara Dunford

Tiesta Tea aspires to break the mold set by tradition as it introduces unique packaging to the market with a contemporary eye-catching design and vibrant colors. The names behind the Tiesta Tea brand, Patrick Tannous and Dan Klein want to reach a younger, non-traditional tea-drinking audience. The two knew that the packaging of Tiesta Tea had to command attention and standout on the shelf amongst the sea of teas on the market to gain the attention of their potential buyer.

Tannou and Klein partnered with Planet Canit, a marketing and solutions company to help deliver the edge they were looking for and drive exponential sales growth. Virginia Price, CEO and founder of Planet Canit comments on the collaboration, “Our specialty may be decorative tins, but we don't believe in canned, one-size-fits-all solutions,”

Function is equally as important as form to Tiesta Tea. Not only is the package design shelf-popping but also insures freshness and ease-of-use with a metal cover and latch mechanism and gasket lining to underscore freshness. Tiesta Tea consists of five loose-leaf categories that feature their own representative color coded tin including: Energizer, Slenderizer, Relaxer, Immunity and Eternity.

A feature that has the potential to appeal to the new tea buyer is a vertical, acrylic side window which offers a “novel way to allow the user to peek at the tea and also suggests timely reorders.” As the award winner in packaging (Best New Tea Package -World Tea Expo 2011) Tiesta Tea aspires to break tradition and stick to their motto, “once you get loose, you’ll never go bagged.”