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By Linda Casey
Limited-time Brisk Raspberry Iced Tea Darth Maul packaging brings iconic Star Wars lightsaber battles to smartphones. The saga begins when consumers visit UncaptheApp.com, where they can download an exclusive mobile game application, Brisksaber.
The game features a blend of 2-D and 3-D elements and invites players to choose their side—The Light Side or The Dark Side—then their mode—Time Trial or Survival—before they battle foes that vary depending on the allegiance they have chosen. Players can opt to share their scores on Facebook and Twitter.
“The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars—staying true to classic, fan-favorite characters while giving them a fun twist," says Kayleen Walters, senior director, marketing, Lucasfilm. “We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode I The Phantom Menace on the big screen in spectacular 3-D."
The limited-edition package design is used for Brisk Raspberry Iced Tea 24-oz. cans and 1-L bottles and prominently feature Darth Maul, the Sith warrior known for wielding a double-ended lightsaber. The Brisk Raspberry Iced Tea Darth Maul bottles have under-the-cap codes that allow fans to collectively unlock new characters, lightsabers and objects when they play Brisksabers. The codes can also be found on caps for bottles of Brisk Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink Lemonade and Fruit Punch.
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