Back by popular demand,
The Formula One 2010 Global Broadcast Report has been packaged by Burgopak in a sleek slider pack. Published digitally on CD, the report is distributed annually to Formula One teams, global partners, and broadcasters. Formula One Management, who control the media distribution and promotion of Formula One content, needed a slick presentation solution that would align with and communicate the power and integrity of the Formula One brand.
In a simple and elegant manner, the Formula One branded CD slides out from the left of the pack as the opening tab is pulled from the right. Utilizing Burgopak’s patented sliding mechanism, the design features silver hot press foil detail on the front cover. Sarah O’Dwyer, senior account manager at Burgopak says: “A smart and considered design, the graphics further work well to enhance Burgopak’s slider format by using the extending motion to reveal a cropped to full image of Formula One racing cars.”
A spokesman from Formula One Management comments: “It was a pleasure to work with Burgopak once again on our Global Broadcast Report. Having worked with them for a number of years we appreciate that their attention to detail and quality of product match our aims of providing a top class report suitable for distribution to our global partners and broadcasters.”
Austria’s TirolBerg presents the ultimate VIP hospitality and networking destination for sports stars, media, corporate guests, and Tirolean fans. To promote the attraction at this year’s Alpine Skiing World Championships 2011 in Garmisch Partenkirchen, Germany, the Tirol Tourist Board distributed invitations in a glossy new format designed by Burgopak.
A dynamic and versatile format, the slider design provided the Tirol Tourist Board with six panels to use for brand communication. As well as holding the TirolBerg invitation, various parts of the pack were used to illustrate additional information on the event and guide recipients online to register for entry to the attraction.
Mark Hassan-Ali, new business manager at Burgopak, says: “The slider pack design was a perfect fit for the TirolBerg invitations. Not only did it allow a detailed message to be sent out, but it also helped to increase brand identity and make the attraction appear more edgy and exclusive.”
Graphics were supplied by the Tirol Tourist Board, using Austria’s official colors of red, white, and black. The invitations were distributed to guests and partners of Tirol Werbung, including Tirol’s partner destinations St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel, and the Seefeld Arena. For more, visit www.burgopak.com.
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