This book by JGA Corp. is a virtual catalog of ideas for inspired retail design. It features work that is international in scope in innovative in content. These 1,000 touchpoints of brand identity include ...
By Linda Casey
Dressed in pink, limited edition packaging for Moët & Chandon Rosé Impérial has an identity of its own. Designed by graffiti artist André Saraiva, the kit is covered in pink grain-effect paper with a “tagged” Moet logo. Inside the kit, a hotstamped, embossed and silkscreened star motif lining offersa sense of elegance.
The kit’s box is made from Cosfibel Ultralight, an ultralight paperboard made from cellular board. It’s engineered to fold easily for transport to the vintner, and the box’s mono-material construction makes it easy to recycle for end-consumers.
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