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Classic look powers deodorant debut


(January 2012) posted on Thu Jan 19, 2012

By Linda Casey

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Known for its premium sailing and clothing, as well as a range of skincare products, Henri Lloyd designs its products and packages to appeal to men with active lifestyles. The brand’s latest personal care product—Ocean Mineral Performance Deodorant—is packaged in a 75mL plastic tube and cap developed by Quadpack in association with contract filler Henri Lloyd’s Universal Products. The packaging structure sports a classic, masculine design created by Liquidrock.

The design highlights the brand’s heritage—it was founded by Henri Strzelecki MBE in 1963—with the company’s crest prominently silk screened onto the tube. A simple blue band with the deodorant variety in strong sans serif type gives the product a masculine, no-nonsense look. For more impact and quicker identification on shelf, the blue band is repeated on the matching gray cap.

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