Package Design | packagedesignmag.com

(April 2008) posted on Mon Oct 26, 2009

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“No More Sticky Stuff!” is the tag-line and the promise made by Clinghesive Inc. about their new and proprietary pressure sensitive material that uses “cling” to hold—instead of chemically adhere—plastic cards, CDs, and other products in packaging and mailers. Slick to the touch, Clinghesive™ is said to work “like a flat suction cup.”

Consumers can remove and replace cards and discs onto Clinghesive repeatedly, creating reusable carriers and wallets out of what used to be considered single-use marketing collateral. Automated label application equipment applies Clinghesive to virtually any printed material. The crystal clear Clinghesive surface (which can be any size or shape) holds cards, discs, and even iPods. There’s no stickiness; no gummy stuff to rub away. In various forms of CD packaging, Clinghesive is also known as DisCling™.

“It’s not often that you find a packaging innovation that creates pass-along value, but that’s exactly what Clinghesive does,” according to Clinghesive’s inventor and president, Alexandra Gordon. “It has a real ‘Wow Factor’. People are surprised by Clinghesive and designers love the fact that it allows them to integrate the design of the card more seamlessly with the design of the printed piece.”

One of Clinghesive’s manufacturers, Tri Media Services, LLC, has conducted over 18 months of testing in binderies holding CDs and DVDs in magazine inserts, and is looking forward to having DisCling magazine inserts in release later this year. “It’s been really exciting to see DisCling sail through these trials with unanimous approval and minimal slow down rates compared to other CD bind-ins,” says Charles Cadmus, President of Tri Media Services.

Clinghesive’s newest licensed manufacturer is RayPress Corporation, known for their quality and innovation in printing, labels, systems and promotions since 1973. Robert Alden, v.p. of sales and marketing for RayPress explains: “This is one of those rare opportunities to offer customers a solution that shows ‘out of the box’ thinking.” For more, visit www.clinghesive.com.