By Linda Casey
Long and lean is the look that L’Oréal sought for its Western European Elsève shampoo and conditioner range. To get the more contemporary style, the beauty brand used custom bi-injected dispensing caps, manufactured by GCS.
Full-width, high gloss, semi-transparent PP closures elongate the tall flat oval shampoo bottles, which range from 200ml to 400ml in size, improving the size impression and on-shelf visibility. A darker-colored, flat-surfaced flip-top provides a large footprint for the conditioner tottles. Caps were manufactured in 26 color combinations for the redesign.
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