Brand Zone

Consumer Retail Experience to debut at PACK EXPO Las Vegas 2011

Posted: September 6, 2011 by
Linda Casey


To demonstrate how package design influences consumer buying decisions at the point of purchase, Pack Expo Las Vegas 2011 (September 26–28; Las Vegas Convention Center) will introduce the Consumer Retail Experience. The interactive new feature, created by Clemson University and sponsored by Kodak, will be located in the upper south hall of the Las Vegas Convention Center.

Using digital eye tracking technology, students from Clemson University will track what participants look at or are persuaded by as they walk through a simulated retail environment against what they purchase. The Consumer Retail Experience also will include an area where participants can see packages in a virtual retail space. Images will change regularly during the show.

Following Pack Expo Las Vegas 2011, Clemson University will release two reports summarizing findings from the entire show. One report will analyze the impact of sustainability messaging; the other will measure the appeal of private label packaging versus name brand packaging.

There is no cost to attendees who participate in the Consumer Retail Experience, and participants will receive a personalized report detailing their own shopping experience.

“It’s clear that more and more brands are turning to packaging as a vehicle to build awareness and loyalty with consumers,” says Charles D. Yuska, president and CEO of PMMI. “We created the Consumer Retail Experience to allow PACK EXPO Las Vegas attendees to experience for themselves how influential packaging is in a retail setting and how it drives consumer buying decisions.”

Join the Consumer Retail Experience
Consumer packaged goods companies in the baking and snack, confectionery, pharmaceutical/personal care and beverage sectors are invited to submit their packages for inclusion in the Consumer Retail Experience. Participating companies will receive copies of both summary reports from Clemson University studies eight weeks after the show, with specific data about their products.

Pack Expo Las Vegas 2011 also will include several other features that can help brand owners differentiate their products on the retail shelf:

The sold-out Brand Zone will feature container and material innovation to help brands meet consumer demands for convenience, sustainability, portion control, sustainability and more. Additional material suppliers will be located throughout the Las Vegas Convention Center.

Project 2020: The Consumer Experience will provide a glimpse into the future of packaging. This special display will be hosted by EskoArtwork in Booth #S5449.

Material ConneXion will bring its dynamic, interactive materials display to The Brand Zone. The Material ConneXion exhibit will introduce new ideas, showcase emerging trends and demonstrate the essential link between material innovation and design. The exhibit's primary focus will be material innovations for the packaging industry, but will also offer ideas for cross-industry pollination by highlighting materials from all areas of design.

The Showcase of Packaging Innovations®, sponsored by The Dow Chemical Co., featuring award-winning packaging from around the world.

The 6th annual PACK EXPO Selects™ awards which recognize best-in-class consumer packaging by PACK EXPO Las Vegas exhibitors.

Package Design’s Makeover Challenge, sponsored by Brushfoil, will conduct voting in Booth #S6046

For more packaging industry news, visit Package Design’s Industry News Channel