Aluminum / Metal

Coors Light Launches Aluminum Pint in Alumi-Tek® Bottles from Ball

Posted: May 2, 2014

Ball Corporation and Coors Light are bringing yet another eye-catching, highly functional packaging innovation to market that is bolder, colder, and more portable than ever before. Coors Light launched the 16-oz. resealable Silver Bullet Aluminum Pint in Alumi-Tek bottles nationally on September 1, just in time for football season.
“The Coors Light Silver Bullet bottle represents a great opportunity for us,” said Rick Gomez, vice president, Coors Family of Brands. “We’ve seen our past innovations drive share and volume growth. And we’re going to really leverage the Silver Bullet bottle to gain incremental distribution.”
With its striking design emphasizing the Cold Activated mountains and large wrap-around logos, the new Silver Bullet aluminum pint reinforces Coors Light’s strong brand positioning. The bottle delivers portability with a resealable twist off cap and wide mouth opening for a smooth pour. Cold-Activated technology provided by thermochromic graphics printed on the bottle plus a Cold Activation Window in the secondary packaging lets consumers see that the beer is cold before they buy it.
In addition to beer, Ball’s lightweight Alumi-Tek bottle can be used for a wide variety of beverages, such as carbonated soft drinks, juices, energy drinks, enhanced water, and beverages requiring retort processing. Ball leverages its two-piece aluminum beverage can manufacturing expertise to produce the Alumi-Tek bottle because the manufacturing technology for both packages is very similar. The bottles have the same high quality graphics found on cans and are decorated with the same printing process. For more, visit www.ball.com.