Back by popular demand,
By Linda Casey
Family business Pereg Gourmet Company (Flushing, NY) makes kosher-certified foods that combine natural nutrition with international flavors. It recently launched Quinoa-Rice Couscous, a line of “superfood” grain mixes that combine major health benefits with international flavors. To convey the wholesome appeal of the foods, Pereg challenged Squat Design to create visually stimulating packaging that communicates the natural, nourishing qualities of the products.
Squat Design did this by using unbleached, recycled paperboard as the base of its package design. The agency’s photographer, stylist, and team of graphic then developed two separate sets of product photo. The first image was a beauty of the cooked couscous in a pristine white bowl, and the other was of the ingredients individually laid out a painted white, wooden background. Thinly stroked sans serif type completes a look that says simple yet sophisticated.
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