Aluminum / Metal

CTI Provides Military Decoration to Monster Energy Drink Cans

Posted: April 15, 2014

Chromatic Technologies Inc. (CTI), the specialized ink company that provides temperature-changing colors, expands into a new market with the launch of commemorative cans of Monster Energy drinks. The cans salute the military men and women who have helped keep America a free democracy for 235 years.
As the cans are chilled, the color of the uniforms transition from a “desert camo” color to a cold-weather, arctic blue color. The cans will be available from Memorial Day through July 4th and sold exclusively on military bases at home and abroad. The cans will turn to the ‘chilled’ art version at 50° F. (10° C.).
The concept for the military can was developed in-house at Monster Energy, with the soldier initially being a line drawing. Monster had been searching for an innovative, original idea for the use of CTI’s thermochromic ink technology, and brought the two ideas together by working on the color and temperature options. The artwork for the cans was created by noted artist Dick Kramer of Purcellville, VA, whose works have celebrated America’s military, law enforcement and firefighting personnel for decades. For more, visit www.ctiinks.com.