Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
By Ron Romanik
The story of glass containers goes back some 6,000 years to the time of the Mesopotamians, according to a fun illustrated timeline on www.friendsofglass.com. A big turning point came around 100 A.D., when the Romans added manganese dioxide to the formula to achieve a clear, colorless glass.
Today, clear glass and colored glass have their respective roles in wine and spirits. However, experimentation at the right times can add a new level of consumer interest to a wine or spirit brand. Today, high-end spirits are going for a crystal clear, no-label look, spirit brand extensions are looking for iconoclastic expressions, and wine brands are trying to find the right label option to craft the right story. In addition, wine labels continue to reach out to educate and engage their customers with labels that work overtime in the store and in customers’ homes.
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