Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
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By Linda Casey
Voskos Greek Yogurt’s making its products easier to enjoy with new low-profile, wide-mouth packaging. The company made the move after noticing that many of its customers like to add stir-ins, such as fruits, nuts, and granola, to both its plain and flavored yogurts.
In addition to offering a convenient way to personalize the product, the new packaging is easy to stack and store on refrigerator shelves. Voskos marketing manager Emily Neukircher notes that the recyclable packaging is still as environmentally friendly as its previous packaging.
The new packaging also is easier to find at retailers. According to Neukircher, the cups have a crisp, clean look thanks to improvements in how the packages are printed.
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