Design Principles

Did the Olympics Create a Memorable Icon with "Ilaanaq" the Inukshuk?

Posted: February 17, 2010

Did the Olympics Create a Memorable Icon with "Ilaanaq" the Inukshuk?
One of the Vancouver Olympic logos is "Ilaanaq" the Inukshuk, a stylized version of a landmark structure used by the native peoples of Canada’s Arctic region. The word Ilaanaq translates as "friend" in the Inuktitut language. The landmark symbol appears in many native Canadian incarnations, including the "Inunnguaq" rock sculpture in the Rankin Inlet off the Hudson Bay.
Is this an appropriate symbol for branding the Olympics? Was the concept of the Inukshuk translated well to the world-stage occasion of the Olympics?
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