This essential book outlines and demonstrates basic package design guidelines though 100 principles in the areas of research, planning and execution. A quick reference and primer on package design, Packaging ...
By Linda Casey
From signage to packaging and beyond, the 2012 Dscoop annual conference program will focus on branding strategies and digital printing. Dscoop (Digital Solutions Cooperative), an independent global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment and related solutions, will meet March 22-24, 2012, at the Gaylord National Hotel and Convention Center in
There, members will hear from branding experts such as Chad Dick. Dick is a partner at eatbigfish, a consultancy that specializes in challenger brands, and he will lead a session about “How Challenger Brands Succeed.” He joined eatbigfish in 2007 after a 15-year career in marketing, innovation and general management working with PepsiCo,
“As print becomes commoditized, today’s economy demands that PSPs evolve and add more value,” said Eric Hawkinson, executive director of Dscoop. “Whereas our members might have focused on one channel in the past, Dscoop7 will enable them to see the bigger picture as well as give tools and share the latest trends to take back to their customers. Featured speakers Chad Dick and Josh Linkner will share how, in today’s economic environment, branding can differentiate your customer and be the edge they need.”
Linkner is the best-selling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity. Using his background as an entrepreneur and musician, he is on a mission to make the world more creative. He will speak about “Unleashing Creativity: The New Currency of Brand Success.” Linkner is the founder and chairman of ePrize, the largest interactive promotion agency in the world.
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