Food

Doritos’ pack makes it easier to snack and game

Posted: September 4, 2013 by

With its wide, resealable opening, Doritos Gamer Pack is designed to make snacking easier for gamers. The table-top box for Doritos Nacho Cheese flavored chips is a limited edition option coming exclusively to Walmart stores in October and aims to build excitement for PepsiCo’s “Every 2 Minutes” promotion.

The company’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through the "Every 2 Minutes" online auction experience. Consumers collect codes from specially marked Mountain Dew and Doritos products. Starting September 30, participants enter codes at www.Every2Minutes.com to start banking points. Each code also gives you one entry into daily sweepstakes for an Xbox One. Starting November 5, participants can use banked points to bid to win Xbox One entertainment systems in nightly auctions closing every two minutes from 9 p.m. to 2 a.m. ET through December 9. Participants can also use points to score exclusive gear in the marketplace until January 7, 2014.

While the online auctions begin later this Fall, the Mountain Dew and Doritos brands are giving some of the most passionate gaming fans a chance to get their hands on Xbox One during a live auction at PAX Prime 2013 in Seattle, Wash. on Sunday, September 1. Thirty Xbox One entertainment systems will be on the auction block and six grand prize auction winners will actually receive the next-generation console before it becomes available for public sale.

In commemoration of the biggest gaming promotion in the history of the Mountain Dew and Doritos brands, PepsiCo is also bringing back gamer-favorite Mountain Dew Game Fuel in original Citrus Cherry and introducing a new, Electrifying Berry flavor. Products will hit shelves in early October and are available for a limited time only.

 

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