Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
By Linda Casey
Dow Performance Packaging, a business unit of the Performance Plastics Division within Dow Europe GmbH, has signed a sponsorship agreement with the IPI International Packaging Institute in Schaffhausen, Switzerland. IPI International Packaging is an education, networking and service center for the packaging industry.
Through the sponsorship, Dow Performance Packaging can actively interact with multiple parties of the packaging value chain. Through the initiative, IPI adds its first resin supplier to its list of sponsors, increasing the diversity of this group and adding complimentary angles to the activities the Institute is working on.
“It is crucial to us, to engage with multiple parties along the value chain and understand potential issues right where they occur.” says Julia S. Schlenz, performance packaging sr. marketing manager at Dow. “Through a quality institute like IPI, we gain access and have the opportunity to engage in new and promising dialogues.”
As a sponsor, Dow Performance Packaging plans to become an active participant at IPI events and workshops. Bernard Fehr, Application Technology Leader at Dow: “The idea is not just to attend the activities that IPI organizes, but to also actively engage and share new developments, and discuss (potential) future requirements and challenges. In addition, Kurt Brunner, one of the Dow Technology Leaders, will represent us on IPI’s Scientific Board and will be able to help shape the Institutes future initiatives”.
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