Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
A new fresh food kit in China, designed by Dragon Rouge China office, highlights selected delicacy ingredients and fine cooking in minutes to stand out in premium supermarkets. Dinner for n provides the effectiveness and advanced selection in its products to meet the market requirement.
With homemade source and seasoning, high-quality meat, mixed vegetables, and a seven-step simple cooking instructions in one package, it quickly transforms the user into a chef. Dinner for n is a new brand targeting high-end supermarkets. ‘N’ communicates the uniqueness and variety product lines for every individual who is pursuing high quality in home cuisine with little time investment.
Dragon Rouge crafted the brand identity, packaging structure, and package design to promote the chef concept, convey culinary delights, and promise “fine cooking in minutes.” The two transparent windows show the freshness of the finest ingredients of the main course and the salad. The bright turquoise color adds value to the package’s shelf impact by making the sensation of taste visual and building enjoyment expectations of a modern premium dinner.
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