Strategies & Insights

Editor's Letter: June/July 2014 Issue

Posted: July 21, 2014 by
Linda Casey

Next month marks my third year as editor-in-chief of Package Design. During this time, I’ve worked with some amazing people from our magazine’s founders to several talented writers, artists and editors who either served on staff or as contributors to our publication. This is in addition to collaborations with our editorial board members and the marketers, designers and supplier partners who make the gorgeous package designs and branding campaigns featured between the covers of each of our issues.

I’ve also had opportunities to listen to Package Design readers to learn what you love about the magazine and think can be improved—one of which was our look. When art director Don Heyl joined our publication last year, Heyl and I started working on refreshing Package Design based on the feedback you shared with me in numerous calls and meetings.

These efforts intensified when Gerri Brownstein joined us as publisher in January—taking the storm of change already underway and bringing it to the hurricane level. Brownstein used her vast industry experience, incredible energy and enthusiasm, and an outside point of view to help us cut a clearer path to the vehicle for industry collaboration and insight you hold in your hands today.

Brownstein and I began a series of meetings with readers from a vast array of consumer packaged goods companies, including package designers and brand managers from Procter & Gamble, Microsoft, Abbott and more. Editorial board member Rob Wallace from Wallace Church Inc. was kind enough to volunteer his firm’s services to evaluate designs as Heyl deftly designed everything from a new logo to new page layouts for the literally larger Package Design. Our new page size is nearly 9 by 11 inches!

We made sure our updates reflected the magazine’s new direction as a tool for collaboration. Note our refreshed logo with the descender of the g in package interlocking the two words symbolizing the collaborative design process. But we also took care to keep what you loved: Field Notes, where you get the final word each issue by voicing your opinions on various designs in the marketplace today; Brand Makers, which looks at the collaborative relationship between consumer packaged goods companies and the design agencies that serve them; and our Makeover Challenge, which will play a large part in our next issue where the competitors’ concepts will be revealed.

Let’s keep the improvements coming. We’re developing our 2015 editorial calendar now and would love to hear what’s keeping you up at night and what opportunities you want to explore. Email me at, and let us know how we can help you reach your fullest potential.