Strategies & Insights

Equality for the sexes

Posted: February 18, 2015 by
Linda Casey

Pantone introduces its Fashion Color Report for fall 2015. The comprehensive overview of designers' use of color in their upcoming fashion collections has long served as inspiration for designers in all industries and indicators of color cues that are expected to resonate with today’s consumers.

The report features the top 10 colors for women's and men's fashion for fall 2015, along with designer sketches and inspiration and shows that fashion designers are taking a more unisex approach to developing the season’s color palettes.

Leatrice Eiseman, executive director of the Pantone Color Institute, explains, "The Fall 2015 palette is rooted in multi-faceted, androgynous colors that can be worn to portray effortless sophistication across men's and women's fashion; it is the first time we are seeing a truly unisex color palette."

The importance of neutrals continues to evolve with Desert Sage, a cool and soothing greenish-gray, a neutral seen across the Fall 2015 palette. Pantone says the color is timeless and unobtrusive yet powerful enough to make a statement on its own.

It describes Stormy Weather, another color seen in several designers’ collections, as dependable, cool and, above all, constant. Implying quality and luxury, it is a powerful blue-gray that is strong, protective and enduring. Just as the sun comes out after stormy weather to bring cheer and a glimmer of hope, Oak Buff is a mellow, comforting and warming shade that brings good feelings. One of nature's many illustrious shades, this golden-yellow acts to nurture and comfort. Combine Desert Sage, Stormy Weather and Oak Buff for a look inspired by the flora and fauna of fall.

An olive green once thought of as strictly safari or military, Dried Herb is elevated this season to be sophisticated and chic. Closely related to nature, Dried Herb is an organic shade redolent of nature's earthy fragrances. Interesting on its own and a wonderful contrast to other hues, Marsala is a winey red-brown that adds finesse and savoir faire to the palette. Rich and robust, Marsala incorporates the warmth and richness of a tastefully fulfilling meal, while its grounding red-brown roots point to a sophisticated, natural earthiness. A lush and elegant teal, Biscay Bay splashes up against more heated tones with its cool touch, combining the serene qualities of blue with the invigorating aspects of green. This cool and confident tone inspires thoughts of soothing tropical waters, transporting us to a place that is pleasant and inviting.

A nod to the '60s and '70s, Cadmium Orange evokes a sentiment of optimism, fun and fantasy. Both playful and sophisticated in its appeal, Cadmium Orange is a warm, welcoming and subtly dramatic hue that is striking enough to stand on its own or act as a bold contrast. A play on the '60s with a twist of today, luxurious Cashmere Rose is a tactile and soft pink hue that renders exactly what it promises. Cultivated in its richness, Cashmere Rose displays a gently persuasive and composed pink that is more upscale than downtown. Both men and women can weave Cadmium Orange and Cashmere Rose with Desert Sage for a bold mix of bright, earthy inspiration.

Thoughtful, contemplative and composed, Reflecting Pond is a cooling blue that adds dimension and intrigue to the Top 10. Conveying a message of credibility, Reflecting Pond is a serious shade that speaks to the need for stability and security. Indicative of our affection for color, Amethyst Orchid, Pantone says, is the jewel in the crown of the fall 2015 palette. Intriguing, vibrant and somewhat sensual, this enigmatic shade is an extraordinary hue that is unique, bold, creative and exciting.

Again, Pantone’s top colors for men's and women's fashion for fall 2015 are:
PANTONE 16-0110 Desert Sage
PANTONE 18-4214 Stormy Weather
PANTONE 16-1144 Oak Buff
PANTONE 17-0627 Dried Herb
PANTONE 18-1438 Marsala
PANTONE 18-4726 Biscay Bay
PANTONE 15-1340 Cadmium Orange
PANTONE 16-2215 Cashmere Rose
PANTONE 19-4326 Reflecting Pond
PANTONE 17-3628 Amethyst Orchid

To learn more about these colors and how the messages they convey, visit www.pantone.com/fall2015.