Fairytale Ending for Premium Sweets

Posted: May 7, 2014 by
Linda Casey

Packaging for Miss Muffet & Co.’s range of fairytale and nursery-rhyme inspired premium confectioneries has a happy ending, thanks to biobased materials. The candies are wrapped in an ASTM-certified compostable film, made from wood-pulp sourced from sustainably managed plantations.

The film is NatureFlex NE from Innovia Films. Transparent NatureFlex NE is used to flow wrap the sweets, which are then packed in beautifully designed, story book-shaped ‘keepsake’ boxes, with drawings by children’s illustrator, Rosie Brooks. The titles (stories) of sweets in the range include: Three Blind Sugar Mice, Oranges and Lemon Drops, Jack and the Jelly Bean Stalk, Goldilocks and the Jelly Bears and Tom Thumb Drops.

Outlining why she chose NatureFlex to wrap her range of quality sweets, Miss Muffet & Co. founder Sarah Cadman says: “It was really important for Miss Muffet & Co that our packaging had the lowest possible impact on the world around us and it had to clearly show the contents. We chose Innovia Films’ transparent NatureFlex, primarily due to its environmental credentials. At the same time it keeps our sweets tasting and looking good.”

NatureFlex films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). The renewable biobased content of NatureFlex films is typically 95% by weight of material according to ASTM D6866. NatureFlex has been confirmed as suitable for emerging 'waste to energy' techniques such as anaerobic digestion, aiding the diversion of organic wastes from landfill.