Design Principles

Five Web Finds to Make You Rethink Design Assumptions

Posted: June 21, 2011

“Brand Reversioning” Begs a Second Look
An experimental logo project by Graham Smith, Logo Designer

“A Logo Is Not Your Brand”
By Dan Pallotta at Harvard Business Review

“Unify, Simplify, Amplify: The Mrs. Meyer's Brand”
By Ken Carbone at

“Sloshed: Maybe We Should Be Judging Wines by Their Labels”
By Matthew Latkiewicz at

“New! Improved! (and Very Old)"
The Wall Street Journal Notices the Trend in Retro Packaging


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