Design Principles

Five Web Finds to Make You Rethink Design Assumptions

Posted: June 21, 2011

“Brand Reversioning” Begs a Second Look
An experimental logo project by Graham Smith, Logo Designer
http://www.imjustcreative.co.uk/brandreversioning/

“A Logo Is Not Your Brand”
By Dan Pallotta at Harvard Business Review
http://blogs.hbr.org/pallotta/2011/06/a-logo-is-not-a-brand.html

“Unify, Simplify, Amplify: The Mrs. Meyer's Brand”
By Ken Carbone at Fastcodesign.com
http://www.fastcodesign.com/1664014/unify-simplify-amplify-how-the-mrs-m...

“Sloshed: Maybe We Should Be Judging Wines by Their Labels”
By Matthew Latkiewicz at GrubStreet.com
http://newyork.grubstreet.com/2011/06/sloshed_maybe_we_should_be_jud.htm...

“New! Improved! (and Very Old)"
The Wall Street Journal Notices the Trend in Retro Packaging
http://online.wsj.com/article/SB1000142405270230406650457634320219046730...
 

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