Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
By Ron Romanik
THE GLASS PACKAGING INSTITUTE (GPI) serves as the voice for the glass container industry in Washington, D.C., and across the country. GPI serves its diverse North American member companies through legislative, public relations, promotional, and technical activities. In addition to domestic glass companies, GPI also represents Canadian and Mexican glass container companies, numerous suppliers, and closure manufacturers. GPI is also involved in building coalitions to keep a careful eye on the legislative activities of local, state, and federal governments; talking regularly to members of the trade and national press; and designing marketing programs to promote glass packaging. www.gpi.org
Best Overall Package Design
Rose's Mojito
Manufacturer: Cadbury Schweppes Beverages Americas; Glass Supplier: Vitro Packaging
Rose's new, non-alcoholic Traditional, Mango, and Passion Fruit Mojito mixers use modern glass structure and labeling to create an approachable and trend-setting image. The design also showcases the flexibility and creative range of glass packaging. Designed by Vitro Packaging, the 21-oz. angled bottle communicates trendy and sleek sophistication with its slight rightward curve. The bottles also nest perfectly side-by-side to create an eye-catching display. Rose's Mojito packaging features vibrantly printed, pressure sensitive clear-film labeling with "island" style graphics.
Best Beer
Miller Chill
Manufacturer: Miller Brewing Company; Glass Supplier: Owens Illinois Inc. (O-I)
A chelada-style light beer brewed with a hint of salt and lime, Miller Chill has become Miller's fastest growing brand in a decade. The specialty brew comes in an emerald green, long-necked, 12-oz. glass package complemented with eye-catching graphics and colors. The shoulder embossing flaunts the Miller Brewing Company brand. The result is a unique package that showcases flavor, quality, and heritage.
Best Wine
Tin Roof Chardonnay and Cabernet Sauvignon
Manufacturer: White Rocket Wine Company; Glass Supplier: Saint-Gobain Containers Inc.
Tin Roof Cellars brand uses a package design that is both retro and modern to communicate old-fashioned quality while appealing to a new generation of consumers. Labeled with an illustration of a small, tin-roofed winery, the package conveys a super-premium image to those seeking approachable yet quality wines. The combination of clean glass and an arresting label design makes the packaging stand out on store shelves.